The Phoenix Company was founded in the year 1993 by Chaganti V.K. Maithreya. Over the years, the company has evolved into a platform for different kinds of products and services. With the constant buzz of new products, and us, creators itching to excite you with something new, we thought this to be the perfect time to update you on all that we offer.

Our Three Musketeers:

Fraterniti:  This brand of The Phoenix Company includes apparel ranging from cute and stylish dresses to organic and handwoven sarees.  Every product sold by us is of high quality and within an affordable price range. Our products are created with utmost care and thought. All fabrics used are cruelty-free and all of our attire, except for the unisex graphic t-shirts, is exclusive. You heard that right. This means that if you purchase something from us, you will never find anything like it elsewhere, which means everything will remain unique to your style and personality!

Under Fraterniti, we sell:

  • Dresses
  • T-shirts (unisex)
  • Kurtas
  • Skirts
  • Sarees
  • Stoles & Dupattas
  • Culottes & Palazzos
  • Kurta material


Asli Aesthetics: This brand of The Phoenix Company under includes accessories and stationery. From quirky tableware right up to original doodled notebooks and handmade jewellery, we have it all! Designed to match your tastes, all our products contain just the right amount of care and creativity which make them innovative and vibrant!

Under Asli Aesthetics, we sell:

  • Personal accessories- Purses & storage kits, handmade jewellery, button badges
  • Home & kitchen accessories- Magnets, doodled mugs, coasters, photo frames
  • Stationery, Prints & Cards – Calendar, notebooks, prints & greeting cards
  • Original paintings and sketches


Sahibji: This brand of The Phoenix Company includes ethnic men’s wear, primarily focussed on men’s kurtas and ethnic shirts. Our fabric is 100% cruelty-free and exclusively designed. The material is comfortable, fashionable and unlike anything you’ve seen before. But the best part about them is the different techniques and fabrics which are used to create these handsome kurtas and shirts.

We provide Ikat, khadi cotton, linen and printed kalamkari. These apparels are fit for both casual wear and special occasions because of their rich and traditional look.

Besides this, we provide numerous services such as:

  • Content writing
  • Content and designs for newsletters
  • Office stationery designing (logos, visiting cards, letterheads, envelopes)
  • Wedding invitation designs (traditional and doodled)
  • Customized gifts (original illustrations for birthdays, anniversaries etc. Products may be even made from scratch depending on a customer’s need.)
  • Book publishing

What’s more, in 2017, a new initiative was launched by The Phoenix Company known as Conserve Aid, a line of economical and eco-friendly attire and accessories which shares a platform with Fraterniti and Asli Aesthetics.

This gives not one or two, but multiple reasons to purchase from and learn more about The Phoenix Company. Each customer is close to our hearts and we never fail to provide them with a caring and satisfactory experience. All of the original doodles and handmade jewellery is designed in-house.

Visit us at: http://www.thephoenixcompany.in

Write to us at: phoenixinindia@gmail.com