In a kit-shell: What an ideal storage kit looks like

How many times have you magically lost your earphones in some bag, in some side pocket, hiding away under a bunch of other wires that you now cannot recollect? How many times have you found your earphones tangled up like spaghetti inside your jeans pocket? How many times have you put away your pen drive inside that ‘safe space’ in your room, promising yourself that … Continue reading In a kit-shell: What an ideal storage kit looks like

Care instructions for particular fabrics and garments

Jute and burlap fabric Since Jute fibres are weakened by water in nature, they are generally combined with cotton to add strength during cleaning. Dry cleaning is recommended for both Jute and Burlap cleaning, and if there are stains, it is best to get it cleaned by a professional cleaner. Jute items should be hand washed in cool water, using mild soap. They can be … Continue reading Care instructions for particular fabrics and garments

The process of Ajrak block printing

Traditionally, in Rajasthan, Ajrak printing required various stages of dyeing with the help of natural material-based dyes. The most common colours used for Ajrak printing are Indigos and blues. These dyes are painted on carved wooden blocks which contain intricate designs and patterns. Earlier, this process required professional wood carvers, but over time and due to a larger demand for the product, a lot of … Continue reading The process of Ajrak block printing

Know your fabric: Ajrak block printing

Ajrak printing is a unique form of woodblock printing technique that originated from Pakistan and neighbouring Indian districts of Kutch in Gujarat and Barmer in Rajasthan. Ajrak printing is embedded into the culture of Sindhi people owing to the traditions of the ancient Indus Valley Civilisation. Just as block printing, the process of Ajrak printing begins with designs expertly hand-carved into wooden blocks before being … Continue reading Know your fabric: Ajrak block printing

A doodled mug for Mother’s day!

Ever thought of surprising your mom with breakfast in bed? Your mom, who takes care of all your silly tantrums, bribes you into doing work with an extra piece of cake, cooks your special meals and pampers you when you’re having a rough day. She’ll laugh at all your silly jokes and support you, always vouching for your innocence! You’re in luck, because The Phoenix … Continue reading A doodled mug for Mother’s day!

Mother’s day gifts : Doodle photo frames

Our parents did a great job at capturing our most memorable moments. Everything, from our first steps, first birthday, till our graduation day, is documented in photo albums. We visit these albums over family gatherings, anniversaries, or even after some petty fight over the dinner table, just to remind ourselves of all the beautiful things we’ve shared together. This Mother’s Day, we return to this age-old tradition with a modern twist. The Phoenix Company brings you an exclusive book-type photo frame with original doodles which makes for quirky & colourful home décor.

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