This 400-year-old city might have new trends and a fast-paced life but what makes Madras so beautiful and culturally rich, is its glory of being the same warm and welcoming city that it has always been. Whether you’re here for a few days, or you’ve grown up in the city, Madras has its way of accepting you with a big hug. Known for its unity, … Continue reading Madras day goodies!
Linen fabric Linen fabric is produced from fibre extracted from the stems of the flax plant and was an important textile before wool and cotton. The only fabric considered better than cotton, is linen. Due to its cooling properties and its absorbent nature, linen fibre is perfect to beat the heat. The earliest production of linen is found to be around 8,500 years ago. It … Continue reading Linen: the sustainable and stylish fabric
Each handwoven saree has its own story. It brings with it the glory of their hometown, the pain, sorrows, joy, sweat and tears that go into their hard work. Originating from West Bengal, this technique was first begun by a small community of people called the Basak Community. This set of people later settled in Tangail, a district of Bangladesh. Since the weather was in … Continue reading The uniqueness of Tangail handloom sarees
The Phoenix Company offers a wide range of products, fitting your needs and requirements. But sometimes, running on a tight budget, we fail to buy all the things that we truly desire. Fret no more! With this handy guide, you can pick and prioritize your products. Keeping your budget in mind, you can still buy a perfect gift for yourself or a loved one. Available … Continue reading All you can get- under 500!
“What makes our t-shirts stand out in a crowd is that all of the designs are original doodles drawn and written to give our busy, moody days something to look forward to with the happy anecdotes and colors.” With summer at its peak, nail-biting exam stress and long days of work, the only things keeping us sane are the little pleasures that we find. One … Continue reading Ideal summer wear
Our dads are our superheroes in disguise. They are always ready to put on their red cape and swoop in to save the day. Whether it’s a bad day at school or work, whether is a small dispute with mom, or whether it is simply an excuse to go on a spontaneous outing, our dads know exactly what to do. They seem to be the … Continue reading Gifts for the secret Superhero
How many times have you magically lost your earphones in some bag, in some side pocket, hiding away under a bunch of other wires that you now cannot recollect? How many times have you found your earphones tangled up like spaghetti inside your jeans pocket? How many times have you put away your pen drive inside that ‘safe space’ in your room, promising yourself that … Continue reading In a kit-shell: What an ideal storage kit looks like
Jute and burlap fabric Since Jute fibres are weakened by water in nature, they are generally combined with cotton to add strength during cleaning. Dry cleaning is recommended for both Jute and Burlap cleaning, and if there are stains, it is best to get it cleaned by a professional cleaner. Jute items should be hand washed in cool water, using mild soap. They can be … Continue reading Care instructions for particular fabrics and garments
Traditionally, in Rajasthan, Ajrak printing required various stages of dyeing with the help of natural material-based dyes. The most common colours used for Ajrak printing are Indigos and blues. These dyes are painted on carved wooden blocks which contain intricate designs and patterns. Earlier, this process required professional wood carvers, but over time and due to a larger demand for the product, a lot of … Continue reading The process of Ajrak block printing
Ajrak printing is a unique form of woodblock printing technique that originated from Pakistan and neighbouring Indian districts of Kutch in Gujarat and Barmer in Rajasthan. Ajrak printing is embedded into the culture of Sindhi people owing to the traditions of the ancient Indus Valley Civilisation. Just as block printing, the process of Ajrak printing begins with designs expertly hand-carved into wooden blocks before being … Continue reading Know your fabric: Ajrak block printing
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